Retail media / business / productsDesign preview · 02

Hi, I’m Sahil.

I help brands decide
what to do next.

My work sits between retail media performance and business decisions. At Kily.ai, I advise brands and agencies on where to invest, what needs attention, and how to improve results.

Explore my work ↓Read my résumé ↗

Currently / work

Business Manager at Kily.ai
Brand relationships, strategy and performance conversations.

Alongside / building

Turning everyday problems into products.
Operon Studio, ShelfScope and ZenithOS.

01 / Career

The experience I bring.

From hands-on marketplace operations to advising brands on their next move.

Business Manager · Kily.aiSep 2026 – Present

Advise brands and agencies on retail media performance, investment priorities and marketplace strategy.
Lead performance discussions and work with internal teams to investigate issues and agree next steps.
Guide onboarding and platform adoption around each account’s objectives.

Account Manager · Paragon Digital Services / DentsuJun 2026 – Sep 2026

Owned retail media client relationships and strategy across Sponsored Ads and DSP.
Led business reviews, translating ROAS, ACoS and TACoS into recommendations.

Marketplace Growth & Performance Specialist · FlywheelAug 2024 – Jun 2026

Owned a multi-brand EU9 and MENA portfolio, influencing €1.5M+ in annual media investment.
Drove 28.34% year-over-year GMV growth through demand analysis, keyword coverage and budget reallocation.
Led a four-person pod and client business reviews.

Catalog Specialist I / Catalog Associate · Amazon AdsOct 2021 – Aug 2024

Supported Sponsored Ads accounts and marketplace operations.
Reduced operational turnaround time by 35% through workflow automation and process redesign.
Maintained 99.8% catalog accuracy while improving processing efficiency by 27%.

Business Development Associate · BYJU’SOct 2020 – Sep 2021

Increased closures by 27% through lead funnel optimisation and follow-up improvements.
Reduced customer complaints by 62% through proactive escalation handling.

02 / Consulting work

Decisions, with evidence.

Selected results from my work at Flywheel Digital, 2024–2026.

28.34%Year-over-year GMV growth

€1.5M+Annual media investment influenced

£4.5M+Monthly UK GMV supported

Selected work / peak-season strategy

Following demand.
Moving investment.

Portfolio-level budget reallocation and prioritisation helped deliver revenue 38% above the Black Friday and Cyber Monday forecast.

Read the decision behind the result

01 / CONTEXT

Peak-season performance across a marketplace portfolio.

02 / ACTION

Reallocated budgets and prioritised investment as demand shifted.

03 / OUTCOME

Revenue finished 38% above the BFCM forecast.

4 people.

Led a performance pod, owned client business reviews and used AMC and SQL analysis to guide investment decisions.

03 / Things I’m building

Curiosity, made practical.

Independent projects shaped by how I work, create and organise life.

Creator workflow / in development

Operon Studio

A workspace I’m building to capture ideas, plan content and bring more structure to the creative process.

Explore Operon ↗

Retail media tool

ShelfScope

Turns campaign CSV reports into a shortlist of opportunities, with adjustable targets and the evidence behind each finding.

Try ShelfScope ↗

ZenithOSHealth · Finances
Learning · Habits

Private project / in development

ZenithOS

A personal operating system for seeing patterns, tracking progress and planning the next step.

Public preview coming soon

Behind the builds / GitHub activity@pandxsah ↗

Public GitHub contribution activity · updated by the chart provider.

04 / Beyond work

More than a job title.

I like getting into the details, understanding why something is happening, and working out what to try next.

That curiosity carries into content creation and the products I’m building. I’ve been creating and experimenting with content since 2017.

Find me on LinkedIn ↗

CreatingShort-form content and stories.
ExperimentingHooks, narrative and what gets people’s attention.
BuildingTools for creative work and everyday life.
Based inBengaluru, India.

05 / Get in touch

Good work starts
with a conversation.

Retail media strategy, brand growth or a product idea. I’d be glad to hear what you’re working on.

Say hello ↗